Mustn’t grumble about the news that Coca Cola are slimming down their iconic glass coke bottle by 20% to reduce waste. Obviously this has a big impact on the environment, and probably saves Coca Cola some money too, which is a double bonus. My question is why do so many companies have so much packaging all of the time, why don’t they follow Coca Cola’s lead and do the same, helping the environment, reducing their long-term packaging costs and getting good press in the process?
To be fair, I prefer a nice smoothie to soda as I’m a health freak, but that aside, we need to see more multinational companies take a lead so well done to CC for this at least.
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